Introduction In the fiercely contested world of online retail, understanding your customers isn’t just a perk—it’s a necessity. With the rise of platforms like Shopify Plus, businesses have availability to powerful tools that help reveal customer preferences, predict buying trends, and enhance overall purchase experiences. Whether you're opti

Introduction In the fiercely contested world of e-commerce, understanding your customers isn’t just a perk—it’s a necessity. With the growth of platforms like Shopify Plus, companies have access to powerful tools that help reveal customer preferences, predict buying patterns, and improve overall purchase experiences. Whether you're enhancing